Product marketing involves promoting and selling products to target markets, positioning a product uniquely, and developing strategies to promote it effectively. It bridges product development and sales.
Concept marketing involves promoting an idea or concept to create interest and demand before a product is fully developed. It focuses on generating awareness and excitement.
Business development focuses on creating and pursuing opportunities for growth within a company. It involves building relationships, forming strategic partnerships, exploring new markets, and identifying potential clients.
Concept development involves generating, developing, and evaluating ideas to create a viable product or service. It includes research, brainstorming, prototyping, and testing to refine ideas.
Branding is the process of creating a unique identity for a product or company through consistent use of design, messaging, and marketing strategies. It aims to build a distinct and memorable brand image.
Business strategies are plans and actions designed to achieve specific company goals. They involve analyzing the competitive landscape, setting objectives, and determining the best course of action to succeed in the market.
Own products refer to items or services developed and owned by a company. These are typically unique offerings designed, produced, and marketed under the company's brand.
Human resources (HR) involve managing a company's workforce, focusing on recruitment, employee relations, training, and development. HR ensures that the workforce is productive, engaged, and aligned with company goals.
Talent Acquisition is the process of identifying, attracting, and hiring skilled workers to meet organizational needs. It involves strategic planning, sourcing candidates, and managing the recruitment process.
We do this by supporting organizations to deliver unique and
differentiated value propositions, tailored to match their reality,
and built with critical insight and practicability.